How do I get my business recommended by ChatGPT, Gemini or Perplexity?
You cannot pay to appear in ChatGPT — recommendations are earned. AI tools recommend businesses that are clearly described, consistent across the web, backed by reviews and third-party mentions, and marked up with structured data. In practice: a clear website that answers real questions, matching details everywhere (name, area, services), genuine reviews, and LocalBusiness schema. Expect a few weeks to months before it shows.
There is no ad slot in ChatGPT. Unlike Google Ads, no payment makes an AI recommend you, so visibility has to be earned — which is good news, because it means a small business can compete with big brands. AI tools weigh six things: entity clarity (who you are, where you work, what you do), content that answers real buyer questions, reviews across multiple platforms, third-party citations and mentions, machine-readable structured data, and signs you are active and current. Consistency is quietly critical. AI recommends businesses whose website details match what directories say — the same name, area, and services everywhere. A single conflicting detail can make an assistant skip you for a competitor. Third-party mentions are the highest-leverage move. Your own site calling you the best means little; a local paper, an industry roundup, or a "best of" list saying it means a lot. This is exactly how we build every SiteExperts site: direct-answer content, LocalBusiness structured data, clear service areas, and a review section — so the groundwork for AI recommendations is there from day one. Expect a few weeks to a few months before crawlers process it and mentions appear.