What pages should a small business website have?
Most service-based small business websites need only a handful of pages: a home page, a services page, an about page, and a contact page — plus, ideally, a few question-and-answer pages that address what customers actually ask. Clear service and location pages matter most; if those are vague or outdated, the whole site underperforms.
You do not need a big website. You need a few pages that each do one job well. The essentials for a service business are a home page that says what you do and where, a services page that lists what you offer, an about page that builds trust, and a contact page that makes getting in touch effortless. Service and location pages carry the most weight. They are what customers and AI assistants read to decide whether you fit — so state your services and the areas you cover explicitly, not vaguely. The high-value addition is a small set of question-and-answer pages: the real questions customers ask, answered directly. These help ordinary search, and they are exactly what AI answer engines look for when deciding whom to cite. Every SiteExperts build covers the essentials and includes GEO-ready question pages as standard, so the site works for both a human skimming it and an assistant summarising it.